“Having been taught by Heather at Rotman and having worked for her at DesignWorks, Business Design has long been ingrained in my DNA and has been extremely important to my career trajectory.

The frameworks, methods, and tools laid out in this book take Business Design to a whole new level of sophistication as a discipline that helps to engage the right people, inspire a new way of thinking, and most importantly align to strategy to build real business value!”

- Greg Elcich, MBA ’09,
Digital Strategist and Innovation Leader

Heather is passionate about forging new ways to unlock business growth through the integration of design and business strategy. Celebrated for her bold thinking that inspires and elevates people’s ambitions, Heather is devoted to empowering others to create and capture meaningful new value.  

A seasoned strategist, educator and visionary innovator endowed with a fierce entrepreneurial spirit, Heather’s career has spanned the corporate world, creative services and academia. Whether in her capacity as a business leader at Procter & Gamble, Managing Director at Ogilvy & Mather, Principal & Executive Vice President at TAXI Advertising & Design, or Executive Director and Adjunct Professor at Rotman School of Management at the University of Toronto, Heather has left her mark on many businesses and organizations over her career.  

Through her work at VUKA Works, Heather coaches clients on innovation and business strategy, while building their capacity for ongoing innovation. Heather’s clients have spanned the spectrum from start-ups to global corporations, a diversity of organizations in both B2C and B2B sectors, and both private enterprises to government agencies.